ONCE UPON A TIME... MOM AND BABY LINE
0% parabens, phthalates, silicones, and mineral oils, 100% natural ingredients.
Dermatologically tested and organically certified.

PROTECTION AND HYDRATION
A baby's skin is thinner than an adult's. Therefore, as it is not yet able to adequately protect itself, it is more sensitive to external environmental factors and is more prone to dehydration. After birth, a baby's skin must adapt to the external environment. At Ellethic, we have developed the "C'era una volta..." (Once Upon a Time...) line, which specifically addresses the needs of a baby's epidermis, ensuring greater tolerability to reduce the possibility of irritation.

SKIN BARRIER AND DERMO-COSMETIC PRODUCTS
To strengthen the skin barrier, prevent skin dehydration, and promote tissue regeneration in cases of irritation, redness, or diaper rash, choosing a dermo-affine diaper rash cream is important. Selecting one that contains active ingredients with anti-inflammatory, soothing, moisturizing, and healing properties is essential for preventing and soothing the skin redness typical of a baby's bottom. Among the most important properties is the ability to increase collagen production (the protein that supports the skin, accelerating cellular and reparative reproduction of scar tissues), to respect the skin's physiological tendency to structure and defend itself naturally. Therefore, use a product that moisturizes and soothes the skin without creating an occlusive layer for the skin pores.
Pride and tenderness for our Once Upon a Time line
This line fills us with pride because it is the first to be certified Cosmos Organic; a certification recognized globally by the cosmetic industry and shared by the main European certification bodies, synonymous with guarantee for organic and natural cosmetics. And it fills us with tenderness because it is designed to be shared by mom and dad with the new arrival.

MOMENTS FULL OF TENDERNESS
The birth of a child involves a nine-month wait where thoughts and daydreams frame the growing belly.
Thinking that storytelling is a fundamental tool for a child's growth, we have accompanied each product with a story about a magical character. When your children seem to have no intention of going to sleep, a nice fairy tale read by mom and dad will help them fall asleep.
On the packaging of each product, you will find a QR code, and by scanning it, you will have access to the story of the friendly characters Kal, Naf, Roa, Emy, Set, Cra, Loy, and Mia.










