Pure White - Pigmented Solid Shampoo

White, grey and bleached hair: finally bright and yellow-free

Pure White is an anti-yellow pigmented solid shampoo formulated with Mallow, Hibiscus and Blueberry extracts, natural purple pigments that neutralize the unwanted yellow tint of white, grey and bleached hair. It enhances the natural colour, adds shine and hydration, without damaging the scalp.

99.6% natural solid formula, plastic-free packaging, zero waste. One solid shampoo is equivalent to 2 bottles of liquid shampoo, more affordable, longer-lasting and more sustainable.

Its shape resembles a bar of soap, but it is not: it is not made through a saponification process and its pH is not alkaline, but suitable for use on hair.

Benefits

• Neutralizes the yellow tint of white, grey and bleached hair
• Enhances the natural colour and adds shine
• Hydrates and nourishes during washing
• Gentle on the scalp
• 99.6% naturally derived ingredients
• Equivalent to 2 bottles of liquid shampoo
• Plastic-free and zero-waste solid formula
• Available in 120g and 30g travel sizes
• Vegan

Main active ingredients

• Mallow — natural purple pigment, neutralizes yellow tones and adds shine
• Hibiscus — rich in anthocyanins, reinforces the anti-yellow pigment and nourishes the hair
• Blueberry — antioxidant, helps neutralize the yellow tint
• Organic rosemary — stimulates microcirculation on the scalp
• Organic almond — nourishes and softens the lengths
• Organic sesame — nourishes and protects the hair
• Organic aloe vera — hydrates and soothes the scalp

How to use

Rub between your hands to create a lather, apply to wet hair and leave on for 5 to 20 minutes depending on the desired result. Rinse thoroughly. For external use only.

💡 Tip: pair it with Avocado Soft Hug for a complete hair care ritual, with an anti-yellow shampoo and nourishing conditioner for bright, soft and strong white and grey hair.